Everyone has happened once: on
our way we ran into some object or service that falls within our professional
domain and thought "I could do better." So, I passed a car rental
business like this and thought "How can they make a business case as
well?".
Pretty ugly. To be fair, it is much easier to redesign a business with many problems to one that is gradually improved through iterations, as might be Starbucks. We may like or not, but the fact that so many throughout the world is a reflection of something are doing well. If I were asked to redesign a Starbucks,
The most obvious problem is the separation of public and private space. Months ago, when I lived in Puebla, had a grocery store (we call them in Mexico Miscellaneous) near my house on a busy street.The owner was doing very well, but for personal reasons decided to transfer the business to another owner. The new owner, annoyed by the noise caused vehicular traffic, decided to install a glass door, and on top was sliding. They did not spend six months or when it was broken and had to close shop.
When you separate the public space (street) of the private (business) architecture conveys a nonverbal language that says "you're not welcome here, this is my space." Sometimes there are justifiable reasons why it (security, air conditioning), in that case it is best to use large windows, that though they create a physical barrier, preventing a visual barrier.
Our friends at "The Cock", besides having a cage visually aggressive, had tinted windows. The fact that it is a confined space makes you feel that if you go to ask a question can not be out unless it is with a rental car. The space also to invite you to come, must take you out if you wish. So I removed the fence and did the "entrance hall" as broad as possible. The board outside reduces the anxiety of being caught with a salesperson will not leave you out if not on four wheels. The interior serves as the formal process of documentation review and collection, and of course remove the polarized. We also spent behind the company name to melt further public and private space.
The proudly advertised price does not even have to be very competitive (but helpful). We relate the large price cheap prices thanks to the deals are announced well. For some reason, many physical and online stores are afraid to advertise their prices, they think a customer within the business and have half of the sale made.However, with a client who knows in advance the price and have 90% of the sale made. No more contextual advertising that is about the business. Take advantage of it.
No company should have more than one phone announced. Do you think people go out there and record the three phones on your mobile? Even in the phone book is justifiable, because the phone is one of the most important in this context, it is preferable to a large three small phone. For that there are lines and switches. Even Domino's lets you call an 01-800 that connects you to the nearest branch.
Problems not resolved
I'm no fan of the name "The Cock" or the logo that I stole from out there, but the corporate identity is not my forte. Surely somebody my brilliant readers have a better idea to solve this problem.
The location is made to look in front when in fact our eye contact with the business side is done. If I walk down the street would not know that the place is half a block later. One could write with a neon sign on a pole in the direction of the street, and prices should be mounted on triangular bases that allowed them without turning when you go by bus, for example.
It's frustrating to get a business that is closed, especially if you urgently the product. I must have gotten the schedule somewhere visible.
That has to unite the public and private space does not mean you have to do 24 hours. There should be a sliding gate or something to protect the car while the business is closed.
And finally the most important: the fact that the place invites you to go and stay, does not necessarily mean that managers reflect visual-aquitectónico is business. If the sellers are too aggressive with customers, or managers are simply boors, no amount of visual design can save the failure. The design must go beyond the surface, probably in the field of experience design, but I'll keep this topic for the redesign of another negocio.símplemente say that I have the ability to do so.
Pretty ugly. To be fair, it is much easier to redesign a business with many problems to one that is gradually improved through iterations, as might be Starbucks. We may like or not, but the fact that so many throughout the world is a reflection of something are doing well. If I were asked to redesign a Starbucks,
The most obvious problem is the separation of public and private space. Months ago, when I lived in Puebla, had a grocery store (we call them in Mexico Miscellaneous) near my house on a busy street.The owner was doing very well, but for personal reasons decided to transfer the business to another owner. The new owner, annoyed by the noise caused vehicular traffic, decided to install a glass door, and on top was sliding. They did not spend six months or when it was broken and had to close shop.
When you separate the public space (street) of the private (business) architecture conveys a nonverbal language that says "you're not welcome here, this is my space." Sometimes there are justifiable reasons why it (security, air conditioning), in that case it is best to use large windows, that though they create a physical barrier, preventing a visual barrier.
Our friends at "The Cock", besides having a cage visually aggressive, had tinted windows. The fact that it is a confined space makes you feel that if you go to ask a question can not be out unless it is with a rental car. The space also to invite you to come, must take you out if you wish. So I removed the fence and did the "entrance hall" as broad as possible. The board outside reduces the anxiety of being caught with a salesperson will not leave you out if not on four wheels. The interior serves as the formal process of documentation review and collection, and of course remove the polarized. We also spent behind the company name to melt further public and private space.
The proudly advertised price does not even have to be very competitive (but helpful). We relate the large price cheap prices thanks to the deals are announced well. For some reason, many physical and online stores are afraid to advertise their prices, they think a customer within the business and have half of the sale made.However, with a client who knows in advance the price and have 90% of the sale made. No more contextual advertising that is about the business. Take advantage of it.
No company should have more than one phone announced. Do you think people go out there and record the three phones on your mobile? Even in the phone book is justifiable, because the phone is one of the most important in this context, it is preferable to a large three small phone. For that there are lines and switches. Even Domino's lets you call an 01-800 that connects you to the nearest branch.
Problems not resolved
I'm no fan of the name "The Cock" or the logo that I stole from out there, but the corporate identity is not my forte. Surely somebody my brilliant readers have a better idea to solve this problem.
The location is made to look in front when in fact our eye contact with the business side is done. If I walk down the street would not know that the place is half a block later. One could write with a neon sign on a pole in the direction of the street, and prices should be mounted on triangular bases that allowed them without turning when you go by bus, for example.
It's frustrating to get a business that is closed, especially if you urgently the product. I must have gotten the schedule somewhere visible.
That has to unite the public and private space does not mean you have to do 24 hours. There should be a sliding gate or something to protect the car while the business is closed.
And finally the most important: the fact that the place invites you to go and stay, does not necessarily mean that managers reflect visual-aquitectónico is business. If the sellers are too aggressive with customers, or managers are simply boors, no amount of visual design can save the failure. The design must go beyond the surface, probably in the field of experience design, but I'll keep this topic for the redesign of another negocio.símplemente say that I have the ability to do so.
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