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| confusius |
Tell me and I forget, show me and I may remember, involve me and I'll understand. Confucius, Chinese philosopher, 551 to 479 B.C.
When Confucius generated this appointment, he never imagined that his words serve as the cover of numerous inquiries from those seeking to claim the title of Experiential Marketers. They all aspire to convince the market with tools that are far removed from traditional marketing and mass advertising.Marketing invasiveSome people continue to bombard the consumer with marketing tools born Traditional thinking and ideas are radical new media very quickly without changing the basis of the relationship with the consumer. All marketing and advertising tricks are characterized by prevailing impersonality that in no respect the wishes of the consumer: do not generate their emotional connection tactics and strategies have no respect for the audience they addressSuch campaigns fail rather than molded into a reactionary force consumers wary and even negative with respect to actions designed from the experiential framework. The lack of consumer becomes an absolute contempt for invasive marketing. The battle is raised and marketers believe that if consumers are skeptical of our posts and erect ever higher barriers, then it takes much more extreme efforts to tear them down.Experiential MarketingExperiential marketing is a discipline focused on the consumer. The "XMers - Consumers of XM" (Experiential Marketing consumers) seek marketing campaigns based on the conversation, the dynamics of dialogue one-on-one, no matter if it is made with millions of consumers. It is a discipline of personal voices, is a methodology based on human interaction, even if the same interaction is repeated hundreds, thousands and millions of times. Do not invade the consumer, must increase their experience with the brand or the message that accompanies the product.Marketing experience does not provide an inherent benefit to the consumer - physical, emotional, instinctive or mentally - does not imply Experiential Marketing, more noise is just annoying and unwanted advertising. Companies can not engage in non-beneficial experiences, not listening and not analyze your communication alienate people a little more. Marketing should be an experience I will base that provides more than just a market reach, a marketing message or offer transactional sales.Vs. traditional marketing. Experiential MarketingThe traditional marketing and advertising is limited to say something to consumers in a way street - a monologue - which aims to reach the largest audience, regardless of their real needs both rational and emotional. They seek to engage consumers, attract and add to the brand or product / service offered in a particular situation of use, only remembered by the consumer and truly understand the mind and heart what is being offered.This can be seen in the marketing of cars: they create millions of ads in newspapers, magazines, outdoor, radio or television to tell us about a particular model. Seller and buyer are related to the sales floor, allowing a test drive the car or displayed beyond the two-dimensional visual cues of print advertising and television. Experience in the showroom or on the test drive are not entirely experiential, this involvement does not become compromised. Just think of all Show Rooms that are mounted on the coast during the holiday season with slim and beautiful promoters that no sound and only affect the sense of sight with feelings far from the emotional attachment to the brand or model that is exhibiting. The consumer does not even remember the brand of product you are buying.Confucius in the XXI centuryWho will ever know it was Confucius - and not individuals like Phil Knight of Nike and Starbucks' Howard Schultz - the first Experiential Marketer? The Confucian approach has resonated and expanded in a sublime way of business. This new Experiential Marketing speaks of the fact involved, and their subsequent transformation into commitment to carry out brand experiences and products. We see how the concept applies to the example of the automotive industry to read that "in a Service Economy, lack of differentiation in the minds of customers that the products generated experience the constant pressure on prices indelibly associated with undifferentiated products . As a result, more and more customers buy products based solely on price and availability. "Consumers will choose and respond to marketing campaigns aimed at them the same way we choose brands, services and products from the shelves. If marketing sense and benefit shows will then step between the marketing landscape full of unwanted advertising and believed that being deaf is a good business model to generate profits in the long run, is far from reality that we must begin to think that you can achieve the sales target today, but the important thing is to continue making money tomorrow.
When Confucius generated this appointment, he never imagined that his words serve as the cover of numerous inquiries from those seeking to claim the title of Experiential Marketers. They all aspire to convince the market with tools that are far removed from traditional marketing and mass advertising.Marketing invasiveSome people continue to bombard the consumer with marketing tools born Traditional thinking and ideas are radical new media very quickly without changing the basis of the relationship with the consumer. All marketing and advertising tricks are characterized by prevailing impersonality that in no respect the wishes of the consumer: do not generate their emotional connection tactics and strategies have no respect for the audience they addressSuch campaigns fail rather than molded into a reactionary force consumers wary and even negative with respect to actions designed from the experiential framework. The lack of consumer becomes an absolute contempt for invasive marketing. The battle is raised and marketers believe that if consumers are skeptical of our posts and erect ever higher barriers, then it takes much more extreme efforts to tear them down.Experiential MarketingExperiential marketing is a discipline focused on the consumer. The "XMers - Consumers of XM" (Experiential Marketing consumers) seek marketing campaigns based on the conversation, the dynamics of dialogue one-on-one, no matter if it is made with millions of consumers. It is a discipline of personal voices, is a methodology based on human interaction, even if the same interaction is repeated hundreds, thousands and millions of times. Do not invade the consumer, must increase their experience with the brand or the message that accompanies the product.Marketing experience does not provide an inherent benefit to the consumer - physical, emotional, instinctive or mentally - does not imply Experiential Marketing, more noise is just annoying and unwanted advertising. Companies can not engage in non-beneficial experiences, not listening and not analyze your communication alienate people a little more. Marketing should be an experience I will base that provides more than just a market reach, a marketing message or offer transactional sales.Vs. traditional marketing. Experiential MarketingThe traditional marketing and advertising is limited to say something to consumers in a way street - a monologue - which aims to reach the largest audience, regardless of their real needs both rational and emotional. They seek to engage consumers, attract and add to the brand or product / service offered in a particular situation of use, only remembered by the consumer and truly understand the mind and heart what is being offered.This can be seen in the marketing of cars: they create millions of ads in newspapers, magazines, outdoor, radio or television to tell us about a particular model. Seller and buyer are related to the sales floor, allowing a test drive the car or displayed beyond the two-dimensional visual cues of print advertising and television. Experience in the showroom or on the test drive are not entirely experiential, this involvement does not become compromised. Just think of all Show Rooms that are mounted on the coast during the holiday season with slim and beautiful promoters that no sound and only affect the sense of sight with feelings far from the emotional attachment to the brand or model that is exhibiting. The consumer does not even remember the brand of product you are buying.Confucius in the XXI centuryWho will ever know it was Confucius - and not individuals like Phil Knight of Nike and Starbucks' Howard Schultz - the first Experiential Marketer? The Confucian approach has resonated and expanded in a sublime way of business. This new Experiential Marketing speaks of the fact involved, and their subsequent transformation into commitment to carry out brand experiences and products. We see how the concept applies to the example of the automotive industry to read that "in a Service Economy, lack of differentiation in the minds of customers that the products generated experience the constant pressure on prices indelibly associated with undifferentiated products . As a result, more and more customers buy products based solely on price and availability. "Consumers will choose and respond to marketing campaigns aimed at them the same way we choose brands, services and products from the shelves. If marketing sense and benefit shows will then step between the marketing landscape full of unwanted advertising and believed that being deaf is a good business model to generate profits in the long run, is far from reality that we must begin to think that you can achieve the sales target today, but the important thing is to continue making money tomorrow.
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