Method for making a profile for customer acquisition

 

There are companies with potential growth that can be exploited if it presents a suitable strategy. The most important thing to do is to capture new customers leading to new sales and income, so that they can then carry out new investments to the continued growth of the company.

To get attract new customers, we must analyze in depth the company, and for this we must take into account a number of variables:

1. The possibilities of the company and its growth potential.
2. The kind of product it sells.
3. The specific product market.
4. The commercial sector in obtaining sales.
5. The competition that exists in the sector.
6. The profile of the potential customer may want the product or service.
7. The geographic area in which sales and produce relevant cultural issues.

Given the above variables, we must develop a strategy that suits them, taking into account at all times the limitations of the company, the retail sector, competition, type of product offered, and geographic area . But one thing stands out above all and is the prospect's profile.

Develop a comprehensive correct profile is transcendental to attract new customers, because you can develop a strategy sublime, but without direct and focus the efforts on the right customer profile, you're missing a very important value in force attracting new customers.

How do I know my potential client?

You have to answer for it to another question, what product or service I am offering? Depending on the product being offered, the customer may have a profile or another. And the procedure would be something like what we see in the criminologists of "Criminal Minds", try to develop a detailed profile of the type of customer tends to buy our product or our services by:

1. Sex
2. Age
3. Purchasing power
4. Other relevant characteristics.

For an advertisement for a detergent, the potential profile is that of a woman, housewife, 30 above, and without a very specific purchasing power. A professional profiles, could add several features that help specify and complete the customer profile. Of course, not all customers come into the potential profile, but a large majority that is where we focus.

A useful system for profiling to analyze advertising competition that makes our company and / or leaders in the commercial sector in question to verify the model we have developed profile. If you look carefully, we can make it clear to end interesting information to develop our customer profile.

In short, to develop a strategy that can attract new customers, it is best to hire a consulting business, advising companies to grow, capture new customers and increase their profits more than they could have imagined.