The importance of Google PageRank: A Guide for Small Business Executives

If you have spent time (or just curious) about marketing online, then the issue of search engine optimization (SEO) usually is. And no discussion of any search engine these days is complete without a mention of Google. This article provides a brief description of how the Google search results rows with a look at their PageRank ™ algorithm (a key component). I am not an expert in search engine (which is bad news). The good news is that we know enough to describe Google PageRank in relatively simple terms (for example, you can impress your friends and family with their new knowledge).Quick Introduction to SEO (Search Engine Optimization)Simply put, SEO is the process of optimizing your website for search engines (like Google). By "optimizing", I mean to try to do so that searches for specific phrases rank your website higher in search results on other websites. There are plenty of good reasons to want to rank higher, but for businesses, the main reason is to generate good leads for your offer. Millions of people use Google every day looking for a product, service or information. Some of these people could be potential customers looking for their particular offering. There are two ways for you to appear on the results page when users are doing a search. The first is paid advertising (talk about this in a future article) and the second is what is known as "organic" (or "natural") search. The natural search results are listed free and depend on the estimation of Google in a relevant and credible website. The natural search results are my favorite kind because it does not have to pay money for them, and often works better than paid advertising. I compare this to the difference between getting mentioned in a magazine article and purchasing an ad in the journal itself.If you can rank high in search results free (organic) Google is like having tens of thousands of dollars of free advertising in professional journals relevant to your industry, every time a new issue comes out. Not sure about you, but that's pretty interesting to me. It is a good way to grow your business and find new clientes.Así that, how do you get all this free advertising and effective search engines? Well, you need to understand the Google algorithm and how it determines who gets the list.The Google search algorithmFirst, we will establish a simple example we can use to frame the discussion. Suppose you are a partner in a boutique strategy consulting firm. Lets also say that their expertise is advising technical founders of high growth, venture-backed companies to be on top in the sale. Now, you could probably identify a number of search phrases that your prospects can use when you are interested in this particular issue. Users can search something like "technical sales consultant to founder." Or, you can simply start looking for content (rather than consulting) and search for "technical sell successful." In any case, Google has an algorithm that realizes that the websites of hundreds of millions of people should not appear in order of importance to the results page. These are the organic (ie unpaid) results. You want to rank high in the results. [Author's note: If you actually Google search on "successful technical selling", you will find that my blog ranks OnStartups.com # 1].Although Google's algorithm is extremely sophisticated, which is reduced to something like this:Search Ranking = Relevance * PageRankRelevance is basically the extent of your website (or more precisely one of their websites) matches the search phrase the user typed. Measuring relevance is a relatively sophisticated, but it comes down to some of the basics like page title, the words on the page and how often they occur, etc. So, if your home page has things "sales techniques", which promotes the importance of this particular search. The reason lies in the post of my blog article # 1 in Google for "successful technical selling" is in large part by the title of one of my articles ("Successful Selling Tips for technically gifted"). Basically, Google is aware of what your page is "about" looking at its content (and looking at other sites with similar content that links to yours). It then uses this to know how relevant a particular search phrase.PageRank is an independent measure of Google's perception of the quality / authority / credibility of an individual website. Do not depend on any particular search phrase. For the public (you and me), Google conveniently reports as a number of 0-10 (10 being the best). So, assuming for a moment that your website and your competitors website is mismarelevancia - then whoever has the higher PageRank gets the best ranking - and shown on the top of the results page. This is why PageRank is so important. Its importance lies in its content (if you're a consulting firm specializing in technical sales, its relevance for searches stainless steel wrench is going to be understandably low). Your PageRank is what counts.How is PageRankMuch has been written and much debate on the Google PageRank, but at one point, a near unanimous agreement. PageRank is determined mainly by the amount of other websites are linking to you. Google believes this type of input link a vote of confidence. But here's the catch: Not all inbound links are created equal. Websites with more credibility that link to you have more "value" to your PageRank than those with less credibility. How is credibility? Why, for their PageRank, of course! So let's take an example. Say you have your Uncle Charlie link to you from your blog to your small business website. Let's also say that Uncle Charlie's blog has a Page Rank of 3 (this is being a little generous because all Uncle Charlie is written about his dog Sparky and limited inbound links). This link from Uncle Charlie will certainly help - a little. It will help more if you can find 100 websites like Uncle Charlie with a PageRank of 3 and have them link to you.However, if you receive a unique link only HubSpot.com (the sponsor of this blog), it will help more than 100 websites Uncle Charlie. Why? Because HubSpot.com has a PageRank of 6 and a link of it is much more valuable. I split PageRank into these broad categories:0-3: New sites or sites with very minimal links4-5: Popular sites with a good amount of inbound links6: popular sites that have hundreds of links, many of them quality links07/10: Usually media brands (NYTimes.com), big companies or A-list bloggers. 

Now, it is important to note that PageRank is believed to be calculated on a logarithmic scale. What this means is that more or less the difference between PR4 and PR5 is likely 5-10 times that the difference between PR3 and PR4. Therefore, it is likely more than 100 times as many websites with a PageRank of 2 than there is with a PageRank of 4. This means that if you get to a PageRank of 6 or less, most likely well in 0.1% of all websites out there. If most of your peer group is messed around with a PR2 or PR3, which is well ahead of the game. 

What is your PageRank?
 There are two ways to find out what your PageRank is approximate. One of them, you can download the Google Toolbar (the PageRank feature is not enabled by default, so you would have to allow later installation).The other way is to use our immensely popular (and free) Website Grader tool. Not only do you say to your Google PageRank, but a lot of interesting things.Quick summary: organic search is like free advertising. Worth the investment to try to get a high ranking in major search engines. Senior you must do two things: First, make sure your site has the right content relevant to the types of searches for your potential customers are doing. Second, try to get the highest PageRank possible. To do this, you need to get as many inbound links from many high PageRank web pages possible.

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8 Cara Cara Membuat Perusahaan Inovatif

Inovasi adalah sumber keunggulan kompetitif dalam industri. Ada beberapa contoh perusahaan yang mendasarkan seluruh strategi mereka dalam model ini. Pada artikel ini kita akan melihat cara membuat perusahaan yang inovatif di Meksiko dan dunia.

Perusahaan Inovatif

Inovasi merupakan cara baru dalam melakukan sesuatu, berpikir, bertindak atau rencana, dalam kegiatan perusahaan atau organisasi. Beberapa tips tentang cara membuat perusahaan yang inovatif adalah:

1. Memahami perbedaan antara inovasi dan memecahkan

Banyak perusahaan berpikir bahwa inovasi melibatkan misalnya, mengatur jalur produksi yang kurang jelas. Ini bukan inovasi, tetapi untuk memperbaiki masalah yang ada.

Untuk memulai perusahaan yang inovatif, Anda akan melihat cara-cara baru dalam melakukan sesuatu.

Misalnya, ketika memulai sebuah bisnis dalam kasus yang sama dari rantai produksi, Anda mungkin memutuskan untuk tidak memperbaiki, tapi benar-benar mengubah rantai menjadi model operasi outsourcing.

2. Jadilah visioner

Aspek lain dari inovasi, adalah visi untuk masa depan bisnis (tren bisnis baru).

Dengan mengembangkan perusahaan yang inovatif harus menyatakan bagaimana Anda mengharapkan untuk melihat bisnis Anda dalam 10 sampai 20 tahun. Perubahan apa yang akan ada saat itu, kita bisa maju?

Sebagai contoh, perusahaan seperti Ford adalah yang pertama untuk membuat mobil yang setiap orang bisa membeli, termasuk karyawan, sebagai sebuah tindakan irasional ketika berpose di awal.

3. Menggabungkan perubahan sekitar

Satu hal yang tetap konstan di dunia adalah perubahan. Perusahaan yang inovatif harus menerima kenyataan ini dan berubah karena dunia tidak.

Contohnya adalah perusahaan Verbatim. Perusahaan ini merupakan perusahaan terkuat di produksi disket (cara untuk menyimpan informasi seperti USB dari 90's-2000)

Namun, dengan awal tahun 2001, menciptakan cara baru untuk memindahkan informasi, seperti CD dan USBs. Perubahan ini terpaksa Verbatim benar-benar mengubah struktur, dan berubah menjadi kelompok produk baru

4. Menggunakan teknologi informasi untuk berinovasi

Sebuah sumber inovasi untuk menciptakan bisnis yang inovatif adalah teknologi informasi.

Ini melibatkan penggunaan peralatan baru, perangkat lunak dan database, untuk mengubah cara kita melakukan bisnis.

Sebagai contoh, perusahaan seperti BestBuy, adalah pelopor dalam mengubah penjualan bisnis Anda hanya di toko-toko, penjualan melalui internet, menciptakan pasar baru dari konsumen online.

5. inovasi pelanggan

Masalah untuk memulai perusahaan yang inovatif, adalah kurangnya pengetahuan pelanggan, apa ide bisnis, bisnis apa adalah semua tentang, apa yang menjual, atau bagaimana untuk membeli.

Contohnya adalah cara Anda memasarkan roti Anda. Anda harus memutuskan jenis roti, bahan, saus, dll, Dan. Banyak orang dari pembentukan (dan karena itu pembelian), untuk melihat itu terlalu rumit.

Oleh karena itu perlu untuk menjelaskan dengan jelas inovasi yang menawarkan kepada pelanggan, dan membuat Anda merasa nyaman untuk membeli.

6. Salin dapat menjadi inovatif

Kesalahpahaman usaha inovatif, adalah bahwa berarti melakukan sesuatu yang sama sekali baru di dunia.

Sebagai contoh, jika saya kebetulan menjual hewan peliharaan dengan rambut mereka dicat warna yang Anda inginkan!

Maksud saya adalah, adalah inovasi menyalin layak, diterapkan untuk bisnis saya. Sebagai contoh, perusahaan seperti kopi Italiani, disalin model diri, dari McDonalds. Ingat, ketika Anda memulai sebuah perusahaan yang inovatif menggunakan untuk menyalin yang terbaik dari orang lain.

7. Inovasi adalah untuk seluruh organisasi

Konsep lain yang disalahpahami inovasi, adalah bahwa hanya staf atau manajemen senior, adalah mereka yang harus memimpin inovasi.

Dengan mengembangkan organisasi, inovatif keseluruhan, dalam kapasitas apa pun, harus berpartisipasi dalam proses kreatif.

Sebagai contoh, salah satu produk yang besar dari perusahaan 3M posting. Produk ini diciptakan oleh administrator, atau gagasan seorang manajer, tetapi oleh seorang ilmuwan yang bekerja pada pelaksanaan perekat sementara.

8. Usaha kecil juga berinovasi

Mitos lain tentang pengusaha adalah bahwa perusahaan-perusahaan besar hanya bisa mengembangkan inovasi.

Hal ini tidak hanya berlaku untuk perusahaan-perusahaan tetapi usaha mikro dan kecil dapat mengembangkan perusahaan yang inovatif.

Contoh diisi dengan perusahaan tinta. Versi kompetitif untuk menghindari membeli kartrid asli mahal untuk printer Anda. Jenis bisnis terutama mikro, dan berhasil dengan menawarkan layanan inovatif

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Great Secrets of business competitiveness

 
How to have a business competitiveness foolproof attack competition, and on the way to be the leader in your industry?
To be a leader you need to use our business intelligence, innovate, reinvent and evolve every day with the actions we carry out within the Company.
Have you noticed how many people believe that business that puts business growth will come alone and Customers come like bees to honey, and the bat will butt Sales?
That is precisely the concept of "Competitiveness" is a term denoting Action,'s take to work and use the wisdom and business intelligence to detect areas of opportunity that our business needs for all days were fed with enthusiasm and energy to, at least, achieve sustained in the taste of its customers.
When competing for a place in the market, almost always wins the battle is the hardest working but working smarter, who gets to work his intellect and displayed as a Business Strategy game, and that movements performed with skill and cunning of a master.
But how does one have this expertise to be a better competitor in the market?
First you must locate the level in which you compete, that is, as the boxers fight based on their weight, there flyweight, featherweight until the full weight, do not try to compete on a level where you belong if you do it in a very high level, business will eat more power easily, or if you do it at a level below yours, will never develop your potential.
Having said that I give to know 3 essential tools, based on my business experience, I have determined to play an elemental role in order to become a leader in your field of business action.

 Handling of classified information
Interact directly with those who are experts in your field, people who are specialists perform what you always have the freshest information on what is happening in your market, both locally and nationally or globally.
Usually the people that you provide supplies or raw materials that can give you inside information that will help you move your strategy and make the right moves to always stay one step ahead of your competitors.
They can offer information about the increases in input prices, changes in consumer behavior of people and many other trends that you can apply in your market.
Of course you also you have to have your own stats so that you get coupled to externally take business competitiveness measures appropriate to your business.
Approach with your Customer
Try to always have a good relationship with your clients, a direct approach, cordial and comradely will cause people to whom you sell, do you know their tastes, preferences and even give you ideas to innovate your products or services.
This becomes like gold that having the direct input from your customers you can innovate your product with the certainty of doing so based on the tastes of those you buy, you can even conduct surveys to find out what their likes and dislikes of your products or services.
Improve what you're doing well and what you do wrong eradicates
No doubt you know and know the strengths you have your business, knowing the strengths with which accounts should not be reason to be satisfied but on the contrary, if something works is to get more juice so that it is becoming more productive;
Whether you have a product or service that is very popular and that also is brisk, you should take the opportunity you have with him to improve or you generate more profits.
Instead you should make regular checkups to prevent and eradicate the things you're doing wrong or not you are producing, discard all those negative things that make your business a burden that I have not let him walk on wheels.

 Put to work, that that is what business competitiveness, work smart and let your business is always the one who takes the lead.
Leave your comments and let us know your questions and concerns, tell us your experiences and shortcomings so that together we can resolve them.

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