Flat encourages the olive sector to work towards greater differentiation and concentration of supply

 

In addition, the Minister participated in the closing of a conference on 'Current market situation of olive oil', organized by the Union of Small Farmers and Ranchers Jaén (UPA) and the Association of Industries of Olive Oil and Table Olive (ANIA) on the occasion of the celebration of this event.During his speech, the Minister has addressed some of the factors that characterize the current market for olive oil, among which are "high production compared to consumption, a highly fragmented production sector, clearly weaker position than to packers and retail. ""This is compounded by the lack of liquidity of firms in general and weak demand, which is causing a drop in prices," he realized. In this situation, "is very important that cooperatives and other companies join forces to market their products jointly selling bottled oil and generating value for its partners," he underlined. And for that, he added, "is crucial to have qualified professionals who are able to connect with customers and establishing relationships and long term."In this regard, the Minister has insisted that private storage, which has already been activated twice this year, which begins today from a third activation, "is not the solution when there are price drops, although may be part of it. " In this respect, considered essential that "the sector having about market mechanisms for managing agile and efficient to maintain some price stability."Another of the issues raised at the close of this conference has been the reform of the Common Agricultural Policy (CAP) and its impact on the olive sector. "We all know what is at stake the olive in the future CAP, therefore, from the Ministry going to work on this new term with the industry to argue that maintaining the level of aid and that there is effective regulation of the markets we serve to avoid situations of low prices as we are living in today. "

More about → Flat encourages the olive sector to work towards greater differentiation and concentration of supply

Facebook Fraud: Commuity managers, watch your promotions!

You'd better start by saying this is a Post-Report to the practitioners of trickery. The art of fraud in the offers and competitions especially in applications such as Facebook by Easypromos.
They have created a series of Facebook groups, offering votes in exchange or cash, is selling votes, or simply the exchange between them, namely those pages where users or Trolls, ask others like them votes to win prizes.
The votes are contests as "bait" for these types of predators and bounty that the overnight, appearing on the walls of promotions with 200 votes at once. Faced with this kind of abuse, many businesses are unprotected or because their application is a Easypromos normal, or because they have either tied the legal basis for your contest. In addition to err on the unsuspecting.
The best thing you can do is to review several times before the contest:

Specifying in detail, that the winner should be above all a fan of our brand. Specifying that the winner will either be by lot or that of among the most votes, the winner will leave the final vote on the contestants.
These 2 are very simple steps that allow us to remove at a stroke to users or 'anti-fans who resort to such practices as shown in the following pictures.

More about → Facebook Fraud: Commuity managers, watch your promotions!

The importance of Google PageRank: A Guide for Small Business Executives

If you have spent time (or just curious) about marketing online, then the issue of search engine optimization (SEO) usually is. And no discussion of any search engine these days is complete without a mention of Google. This article provides a brief description of how the Google search results rows with a look at their PageRank ™ algorithm (a key component). I am not an expert in search engine (which is bad news). The good news is that we know enough to describe Google PageRank in relatively simple terms (for example, you can impress your friends and family with their new knowledge).Quick Introduction to SEO (Search Engine Optimization)Simply put, SEO is the process of optimizing your website for search engines (like Google). By "optimizing", I mean to try to do so that searches for specific phrases rank your website higher in search results on other websites. There are plenty of good reasons to want to rank higher, but for businesses, the main reason is to generate good leads for your offer. Millions of people use Google every day looking for a product, service or information. Some of these people could be potential customers looking for their particular offering. There are two ways for you to appear on the results page when users are doing a search. The first is paid advertising (talk about this in a future article) and the second is what is known as "organic" (or "natural") search. The natural search results are listed free and depend on the estimation of Google in a relevant and credible website. The natural search results are my favorite kind because it does not have to pay money for them, and often works better than paid advertising. I compare this to the difference between getting mentioned in a magazine article and purchasing an ad in the journal itself.If you can rank high in search results free (organic) Google is like having tens of thousands of dollars of free advertising in professional journals relevant to your industry, every time a new issue comes out. Not sure about you, but that's pretty interesting to me. It is a good way to grow your business and find new clientes.Así that, how do you get all this free advertising and effective search engines? Well, you need to understand the Google algorithm and how it determines who gets the list.The Google search algorithmFirst, we will establish a simple example we can use to frame the discussion. Suppose you are a partner in a boutique strategy consulting firm. Lets also say that their expertise is advising technical founders of high growth, venture-backed companies to be on top in the sale. Now, you could probably identify a number of search phrases that your prospects can use when you are interested in this particular issue. Users can search something like "technical sales consultant to founder." Or, you can simply start looking for content (rather than consulting) and search for "technical sell successful." In any case, Google has an algorithm that realizes that the websites of hundreds of millions of people should not appear in order of importance to the results page. These are the organic (ie unpaid) results. You want to rank high in the results. [Author's note: If you actually Google search on "successful technical selling", you will find that my blog ranks OnStartups.com # 1].Although Google's algorithm is extremely sophisticated, which is reduced to something like this:Search Ranking = Relevance * PageRankRelevance is basically the extent of your website (or more precisely one of their websites) matches the search phrase the user typed. Measuring relevance is a relatively sophisticated, but it comes down to some of the basics like page title, the words on the page and how often they occur, etc. So, if your home page has things "sales techniques", which promotes the importance of this particular search. The reason lies in the post of my blog article # 1 in Google for "successful technical selling" is in large part by the title of one of my articles ("Successful Selling Tips for technically gifted"). Basically, Google is aware of what your page is "about" looking at its content (and looking at other sites with similar content that links to yours). It then uses this to know how relevant a particular search phrase.PageRank is an independent measure of Google's perception of the quality / authority / credibility of an individual website. Do not depend on any particular search phrase. For the public (you and me), Google conveniently reports as a number of 0-10 (10 being the best). So, assuming for a moment that your website and your competitors website is mismarelevancia - then whoever has the higher PageRank gets the best ranking - and shown on the top of the results page. This is why PageRank is so important. Its importance lies in its content (if you're a consulting firm specializing in technical sales, its relevance for searches stainless steel wrench is going to be understandably low). Your PageRank is what counts.How is PageRankMuch has been written and much debate on the Google PageRank, but at one point, a near unanimous agreement. PageRank is determined mainly by the amount of other websites are linking to you. Google believes this type of input link a vote of confidence. But here's the catch: Not all inbound links are created equal. Websites with more credibility that link to you have more "value" to your PageRank than those with less credibility. How is credibility? Why, for their PageRank, of course! So let's take an example. Say you have your Uncle Charlie link to you from your blog to your small business website. Let's also say that Uncle Charlie's blog has a Page Rank of 3 (this is being a little generous because all Uncle Charlie is written about his dog Sparky and limited inbound links). This link from Uncle Charlie will certainly help - a little. It will help more if you can find 100 websites like Uncle Charlie with a PageRank of 3 and have them link to you.However, if you receive a unique link only HubSpot.com (the sponsor of this blog), it will help more than 100 websites Uncle Charlie. Why? Because HubSpot.com has a PageRank of 6 and a link of it is much more valuable. I split PageRank into these broad categories:0-3: New sites or sites with very minimal links4-5: Popular sites with a good amount of inbound links6: popular sites that have hundreds of links, many of them quality links07/10: Usually media brands (NYTimes.com), big companies or A-list bloggers. 

Now, it is important to note that PageRank is believed to be calculated on a logarithmic scale. What this means is that more or less the difference between PR4 and PR5 is likely 5-10 times that the difference between PR3 and PR4. Therefore, it is likely more than 100 times as many websites with a PageRank of 2 than there is with a PageRank of 4. This means that if you get to a PageRank of 6 or less, most likely well in 0.1% of all websites out there. If most of your peer group is messed around with a PR2 or PR3, which is well ahead of the game. 

What is your PageRank?
 There are two ways to find out what your PageRank is approximate. One of them, you can download the Google Toolbar (the PageRank feature is not enabled by default, so you would have to allow later installation).The other way is to use our immensely popular (and free) Website Grader tool. Not only do you say to your Google PageRank, but a lot of interesting things.Quick summary: organic search is like free advertising. Worth the investment to try to get a high ranking in major search engines. Senior you must do two things: First, make sure your site has the right content relevant to the types of searches for your potential customers are doing. Second, try to get the highest PageRank possible. To do this, you need to get as many inbound links from many high PageRank web pages possible.

More about → The importance of Google PageRank: A Guide for Small Business Executives

8 Cara Cara Membuat Perusahaan Inovatif

Inovasi adalah sumber keunggulan kompetitif dalam industri. Ada beberapa contoh perusahaan yang mendasarkan seluruh strategi mereka dalam model ini. Pada artikel ini kita akan melihat cara membuat perusahaan yang inovatif di Meksiko dan dunia.

Perusahaan Inovatif

Inovasi merupakan cara baru dalam melakukan sesuatu, berpikir, bertindak atau rencana, dalam kegiatan perusahaan atau organisasi. Beberapa tips tentang cara membuat perusahaan yang inovatif adalah:

1. Memahami perbedaan antara inovasi dan memecahkan

Banyak perusahaan berpikir bahwa inovasi melibatkan misalnya, mengatur jalur produksi yang kurang jelas. Ini bukan inovasi, tetapi untuk memperbaiki masalah yang ada.

Untuk memulai perusahaan yang inovatif, Anda akan melihat cara-cara baru dalam melakukan sesuatu.

Misalnya, ketika memulai sebuah bisnis dalam kasus yang sama dari rantai produksi, Anda mungkin memutuskan untuk tidak memperbaiki, tapi benar-benar mengubah rantai menjadi model operasi outsourcing.

2. Jadilah visioner

Aspek lain dari inovasi, adalah visi untuk masa depan bisnis (tren bisnis baru).

Dengan mengembangkan perusahaan yang inovatif harus menyatakan bagaimana Anda mengharapkan untuk melihat bisnis Anda dalam 10 sampai 20 tahun. Perubahan apa yang akan ada saat itu, kita bisa maju?

Sebagai contoh, perusahaan seperti Ford adalah yang pertama untuk membuat mobil yang setiap orang bisa membeli, termasuk karyawan, sebagai sebuah tindakan irasional ketika berpose di awal.

3. Menggabungkan perubahan sekitar

Satu hal yang tetap konstan di dunia adalah perubahan. Perusahaan yang inovatif harus menerima kenyataan ini dan berubah karena dunia tidak.

Contohnya adalah perusahaan Verbatim. Perusahaan ini merupakan perusahaan terkuat di produksi disket (cara untuk menyimpan informasi seperti USB dari 90's-2000)

Namun, dengan awal tahun 2001, menciptakan cara baru untuk memindahkan informasi, seperti CD dan USBs. Perubahan ini terpaksa Verbatim benar-benar mengubah struktur, dan berubah menjadi kelompok produk baru

4. Menggunakan teknologi informasi untuk berinovasi

Sebuah sumber inovasi untuk menciptakan bisnis yang inovatif adalah teknologi informasi.

Ini melibatkan penggunaan peralatan baru, perangkat lunak dan database, untuk mengubah cara kita melakukan bisnis.

Sebagai contoh, perusahaan seperti BestBuy, adalah pelopor dalam mengubah penjualan bisnis Anda hanya di toko-toko, penjualan melalui internet, menciptakan pasar baru dari konsumen online.

5. inovasi pelanggan

Masalah untuk memulai perusahaan yang inovatif, adalah kurangnya pengetahuan pelanggan, apa ide bisnis, bisnis apa adalah semua tentang, apa yang menjual, atau bagaimana untuk membeli.

Contohnya adalah cara Anda memasarkan roti Anda. Anda harus memutuskan jenis roti, bahan, saus, dll, Dan. Banyak orang dari pembentukan (dan karena itu pembelian), untuk melihat itu terlalu rumit.

Oleh karena itu perlu untuk menjelaskan dengan jelas inovasi yang menawarkan kepada pelanggan, dan membuat Anda merasa nyaman untuk membeli.

6. Salin dapat menjadi inovatif

Kesalahpahaman usaha inovatif, adalah bahwa berarti melakukan sesuatu yang sama sekali baru di dunia.

Sebagai contoh, jika saya kebetulan menjual hewan peliharaan dengan rambut mereka dicat warna yang Anda inginkan!

Maksud saya adalah, adalah inovasi menyalin layak, diterapkan untuk bisnis saya. Sebagai contoh, perusahaan seperti kopi Italiani, disalin model diri, dari McDonalds. Ingat, ketika Anda memulai sebuah perusahaan yang inovatif menggunakan untuk menyalin yang terbaik dari orang lain.

7. Inovasi adalah untuk seluruh organisasi

Konsep lain yang disalahpahami inovasi, adalah bahwa hanya staf atau manajemen senior, adalah mereka yang harus memimpin inovasi.

Dengan mengembangkan organisasi, inovatif keseluruhan, dalam kapasitas apa pun, harus berpartisipasi dalam proses kreatif.

Sebagai contoh, salah satu produk yang besar dari perusahaan 3M posting. Produk ini diciptakan oleh administrator, atau gagasan seorang manajer, tetapi oleh seorang ilmuwan yang bekerja pada pelaksanaan perekat sementara.

8. Usaha kecil juga berinovasi

Mitos lain tentang pengusaha adalah bahwa perusahaan-perusahaan besar hanya bisa mengembangkan inovasi.

Hal ini tidak hanya berlaku untuk perusahaan-perusahaan tetapi usaha mikro dan kecil dapat mengembangkan perusahaan yang inovatif.

Contoh diisi dengan perusahaan tinta. Versi kompetitif untuk menghindari membeli kartrid asli mahal untuk printer Anda. Jenis bisnis terutama mikro, dan berhasil dengan menawarkan layanan inovatif

More about → 8 Cara Cara Membuat Perusahaan Inovatif

It is not necessary to bomb the consumer. Experiential Marketing is the key

confusius

Tell me and I forget, show me and I may remember, involve me and I'll understand. Confucius, Chinese philosopher, 551 to 479 B.C.

When Confucius generated this appointment, he never imagined that his words serve as the cover of numerous inquiries from those seeking to claim the title of Experiential Marketers. They all aspire to convince the market with tools that are far removed from traditional marketing and mass advertising.Marketing invasiveSome people continue to bombard the consumer with marketing tools born Traditional thinking and ideas are radical new media very quickly without changing the basis of the relationship with the consumer. All marketing and advertising tricks are characterized by prevailing impersonality that in no respect the wishes of the consumer: do not generate their emotional connection tactics and strategies have no respect for the audience they addressSuch campaigns fail rather than molded into a reactionary force consumers wary and even negative with respect to actions designed from the experiential framework. The lack of consumer becomes an absolute contempt for invasive marketing. The battle is raised and marketers believe that if consumers are skeptical of our posts and erect ever higher barriers, then it takes much more extreme efforts to tear them down.Experiential MarketingExperiential marketing is a discipline focused on the consumer. The "XMers - Consumers of XM" (Experiential Marketing consumers) seek marketing campaigns based on the conversation, the dynamics of dialogue one-on-one, no matter if it is made with millions of consumers. It is a discipline of personal voices, is a methodology based on human interaction, even if the same interaction is repeated hundreds, thousands and millions of times. Do not invade the consumer, must increase their experience with the brand or the message that accompanies the product.Marketing experience does not provide an inherent benefit to the consumer - physical, emotional, instinctive or mentally - does not imply Experiential Marketing, more noise is just annoying and unwanted advertising. Companies can not engage in non-beneficial experiences, not listening and not analyze your communication alienate people a little more. Marketing should be an experience I will base that provides more than just a market reach, a marketing message or offer transactional sales.Vs. traditional marketing. Experiential MarketingThe traditional marketing and advertising is limited to say something to consumers in a way street - a monologue - which aims to reach the largest audience, regardless of their real needs both rational and emotional. They seek to engage consumers, attract and add to the brand or product / service offered in a particular situation of use, only remembered by the consumer and truly understand the mind and heart what is being offered.This can be seen in the marketing of cars: they create millions of ads in newspapers, magazines, outdoor, radio or television to tell us about a particular model. Seller and buyer are related to the sales floor, allowing a test drive the car or displayed beyond the two-dimensional visual cues of print advertising and television. Experience in the showroom or on the test drive are not entirely experiential, this involvement does not become compromised. Just think of all Show Rooms that are mounted on the coast during the holiday season with slim and beautiful promoters that no sound and only affect the sense of sight with feelings far from the emotional attachment to the brand or model that is exhibiting. The consumer does not even remember the brand of product you are buying.Confucius in the XXI centuryWho will ever know it was Confucius - and not individuals like Phil Knight of Nike and Starbucks' Howard Schultz - the first Experiential Marketer? The Confucian approach has resonated and expanded in a sublime way of business. This new Experiential Marketing speaks of the fact involved, and their subsequent transformation into commitment to carry out brand experiences and products. We see how the concept applies to the example of the automotive industry to read that "in a Service Economy, lack of differentiation in the minds of customers that the products generated experience the constant pressure on prices indelibly associated with undifferentiated products . As a result, more and more customers buy products based solely on price and availability. "Consumers will choose and respond to marketing campaigns aimed at them the same way we choose brands, services and products from the shelves. If marketing sense and benefit shows will then step between the marketing landscape full of unwanted advertising and believed that being deaf is a good business model to generate profits in the long run, is far from reality that we must begin to think that you can achieve the sales target today, but the important thing is to continue making money tomorrow.

More about → It is not necessary to bomb the consumer. Experiential Marketing is the key

The typical article marketing "do's and don'ts for advertising your business or website"

Article marketing is not really a genius. If you like writing and love putting words together and are aware of the principles of spelling and use of sentence structure, then you might be much closer to becoming excellent in this type of promotion. Some things of course to avoid also known as "doing" as well as the things you want to focus on article marketing, also known as "doing"As a result of browsing a few other items as well as their loved past, you may discover a lot of do not that are essential to the success of your Internet marketing. The more knowledge you grow to be the marketing, of course, the more you learn exactly what to avoid and what to do.Let's start with a series of "don'ts"* Never start the draft with the phrase "The following article is about gardening" (or whatever it happens to be). It always starts with one problem at a reflection or bold statement. The concept would be to call your audience and make them want to know more about what they have published.* Never make your article too long. The shorter tend to be more potent with less chance of losing your reader in your article.* Do not turn your article in a product of great sales message. Stay away from this process will not improve results. Your readers are searching for information is true or just what I could do this for me? They are not looking text ad promoted to the next level.* Never put too keywords and phrases in the articles. Search engines are not interested in it.* Do not confuse your readers from one sentence and not answered or not the identification of resolution in the article.And now, to make the* Discuss the ideas you have experience or have experience in. When you have experience with a certain topic, which always shows in her writing* Do proofread your article, and then check again, checking spelling and grammar errors before posting it online.* Always include a professional bio box with your article. I try to help make the reader more interested in what they offer.* Regularly write articles and submit them to directories and websites. You should not be left alone to submit to a handful. That will have many suggestions for you to benefit from it.* Pay attention to the statistics of your article. What you doing most of the traffic. It should promote specific articles or present in some way.There you have it, some simple do's and don'ts of article marketing. If marketing does not work correctly, then you are wasting your time. You can write the best pieces in the world, however, if not represented correctly, or do not follow the basic tips above, you are also wasting your time. Why not do it the right way to start?

More about → The typical article marketing "do's and don'ts for advertising your business or website"

Great Secrets of business competitiveness

 
How to have a business competitiveness foolproof attack competition, and on the way to be the leader in your industry?
To be a leader you need to use our business intelligence, innovate, reinvent and evolve every day with the actions we carry out within the Company.
Have you noticed how many people believe that business that puts business growth will come alone and Customers come like bees to honey, and the bat will butt Sales?
That is precisely the concept of "Competitiveness" is a term denoting Action,'s take to work and use the wisdom and business intelligence to detect areas of opportunity that our business needs for all days were fed with enthusiasm and energy to, at least, achieve sustained in the taste of its customers.
When competing for a place in the market, almost always wins the battle is the hardest working but working smarter, who gets to work his intellect and displayed as a Business Strategy game, and that movements performed with skill and cunning of a master.
But how does one have this expertise to be a better competitor in the market?
First you must locate the level in which you compete, that is, as the boxers fight based on their weight, there flyweight, featherweight until the full weight, do not try to compete on a level where you belong if you do it in a very high level, business will eat more power easily, or if you do it at a level below yours, will never develop your potential.
Having said that I give to know 3 essential tools, based on my business experience, I have determined to play an elemental role in order to become a leader in your field of business action.

 Handling of classified information
Interact directly with those who are experts in your field, people who are specialists perform what you always have the freshest information on what is happening in your market, both locally and nationally or globally.
Usually the people that you provide supplies or raw materials that can give you inside information that will help you move your strategy and make the right moves to always stay one step ahead of your competitors.
They can offer information about the increases in input prices, changes in consumer behavior of people and many other trends that you can apply in your market.
Of course you also you have to have your own stats so that you get coupled to externally take business competitiveness measures appropriate to your business.
Approach with your Customer
Try to always have a good relationship with your clients, a direct approach, cordial and comradely will cause people to whom you sell, do you know their tastes, preferences and even give you ideas to innovate your products or services.
This becomes like gold that having the direct input from your customers you can innovate your product with the certainty of doing so based on the tastes of those you buy, you can even conduct surveys to find out what their likes and dislikes of your products or services.
Improve what you're doing well and what you do wrong eradicates
No doubt you know and know the strengths you have your business, knowing the strengths with which accounts should not be reason to be satisfied but on the contrary, if something works is to get more juice so that it is becoming more productive;
Whether you have a product or service that is very popular and that also is brisk, you should take the opportunity you have with him to improve or you generate more profits.
Instead you should make regular checkups to prevent and eradicate the things you're doing wrong or not you are producing, discard all those negative things that make your business a burden that I have not let him walk on wheels.

 Put to work, that that is what business competitiveness, work smart and let your business is always the one who takes the lead.
Leave your comments and let us know your questions and concerns, tell us your experiences and shortcomings so that together we can resolve them.

More about → Great Secrets of business competitiveness